With the rapid growth of Smartphone usage, mobile subscribers are increasingly using their handsets to surf the Web, download content, check emails, etc. The proliferation of high speed data connections and notebooks is rapidly driving up the usage of bandwidth over cellular networks. While the cost of mobile data, when consumed domestically, is controlled by means of data packages, the price of roaming is simply prohibitive. Unfortunately, users are seldom aware of the cost of downloading data while roaming. This lack of understanding causes a frightening experience widely known as “bill shock”, and this often jolts subscribers into drastically reducing their across-the-board use of mobile data services while roaming.
Bill shock leads to unhappy customers, increased churn, class action lawsuits, and government regulations.
FTS Leap™ Policy Control delivers a comprehensive solution that alerts subscribers, in real-time, when they are about to reach the data usage limit set on their subscriber profile. It then offers a diverse range of options to resolve the immediate and long-range issues associated with data downloads.
Furthermore, FTS’ Leap Policy Control fully complies with the European Union regulations in regard to roaming usage caps and notification alerts (Regulation (EC) No 544/2009 of the European Parliament). It has been designed so service providers can ensure subscriber satisfaction even during roaming.