FTS’ policy control and charging solution enables operators to offer cross-promotions across a range of devices (fixed, mobile, HD TV, etc.) or services (voice, data, video, etc.), expanding an operator’s marketing capabilities. Cross promotion can also be used to create incentives for subscribers to sign up for premium services. Some of the possibilities provided by FTS' Leap™ Policy Control include:
Issuing money credits for premium service subscriptions (private cloud, video, etc.)
Refunding data consumed for premium services (e.g. gaming, VoIP) for regular Internet usage
Providing data vouchers (e.g. for dedicated bandwidth for gaming) for subscribers who purchase a new video game in a retail store
The ultimate results are increased revenues and enhanced customer satisfaction.
Read more about FTS' policy control and charging or other telecom billing solutions.