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Cross Promotions

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Cross Promotions - Enhancing Up-sell & Cross-sell Opportunities

FTS’ policy control and charging solution enables operators to offer cross-promotions across a range of devices (fixed, mobile, HD TV, etc.) or services (voice, data, video, etc.), expanding an operator’s marketing capabilities. Cross promotion can also be used to create incentives for subscribers to sign up for premium services. Some of the possibilities provided by FTS' Leap™ Policy Control include:

  • Issuing money credits for premium service subscriptions (private cloud, video, etc.)
  • Refunding data consumed for premium services (e.g. gaming, VoIP) for regular Internet usage
  • Providing data vouchers (e.g. for dedicated bandwidth for gaming) for subscribers who purchase a new video game in a retail store

The ultimate results are increased revenues and enhanced customer satisfaction.

Read more about FTS' policy control and charging or other telecom billing solutions.


Additional Policy Control Use Cases

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FTS (Formula Telecom Solutions) provides convergent billing, charging, customer care, policy control and payment software solutions that have greater flexibility and provide greater independence for communications, content and payment service providers, resulting in a dramatically lower total cost of ownership (TCO).  FTS deploys its full range of end-to-end and add-on policy management, telecom billing systems, payment solutions and professional services in mobile, wireline, cable, wireless, content, M2M and the Internet of Things, cloud, broadband, e-commerce and m-commerce companies worldwide, including multiple converged, cross-network billing platform installations.